There's a lot of misinformation on how gamification is supposed to work and I'm going to dispel some of those ideas.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight,
December 19, 2013 12:35 PM
Gamificaiton is an effective strategy, but getting it right is challening too. Don't be put off by that Gartner report saying 80% of gamificaiton will fail by 2015. 80% of everything fails, but do read this post to figure out how to gamify right or fix a stalled effort. |
Martin (Marty) Smith's curator insight,
January 8, 2014 12:48 PM
This deck loses something in translation. Sure it was more dynamic when presented (and am going to look for notes). I wanted to Scoop.it to rant about Gartner.
Valeria&Giorgia's curator insight,
March 10, 2014 10:12 AM
Ma cos'è la gamification? Lo spiega tramite una serie di slide Karl Kapp, insegnante, scrittore ed esperto della convergenza dell'insegnamento, della tecnologia e delle operazioni di business, professore di "Instructional technology" e "Instructional Game Design" all'università di Bloomsburg. Ha scritto "The Gamification of learning and Instruction". |
This is the best article I’ve read about why the Gartner all gamification will fail post is stupid AND gamification is harder than you realize.
The post takes 3 myths and patiently and completely explains the TRUTH of gamification - that is highly effective but neither easy or plug and play.
Myth 1:
Points, badges and leaderboards encourage competition and enhance performance
Marty - I agree. Leaderboards managed badly become disincentives. This is why Scoop. Its "horse race leaderboard" called MyCommunity is so brilliant as it only shows the horses running immediately behind and in front of me.
Myth 2:
Gamification is simple – assign points and badges, and you are done!
Marty - If you think about what we are doing you know "simple" doesn't apply. We are applying game theory to web marketing. Simple? Not at all, but what Internet marketing ever starts as "simple"? None that I've ever come across.
Myth 3:
Gamification increases participation and productivity of employees in boring, mechanical tasks
"Boring mechanical tasks are boring. Visiting a website is rarely either boring or mechanical, so I don't see this issue as important as it is for those attempting to adopt gamification for HR and other team building applications.
From conclusion: "Gamification holds tremendous promise .... but an over-simplified engagement strategy focusing only on points, badges and leaderboards, can do tremendous harm to the organization."