'Gaming' in GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK

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How video games could take market share from big pharma #hcsmeufr #esante #digitalhealth | GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK | Scoop.it

From www.medicaldesignandoutsourcing.com - May 1, 2018 4:09 AM

The Digital Rocking Chair's curator insight, March 21, 2016 3:11 AM

James Clements: "For years, games have acted as escapism. Life is Strange, however, could be described as the exact opposite. What happens when a game gets you to look at your own life instead? Well, in Life is Strange’s case, an incredibly powerful story that can bring comfort and relatability."

Andrea Rossi's curator insight, March 21, 2016 4:20 AM

Devadas's curator insight, March 22, 2016 2:57 AM

Luca Brigada's curator insight, March 19, 2013 6:48 PM

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

Matmi's curator insight, March 28, 2013 6:55 AM

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.

Danny Ong's curator insight, September 24, 2013 1:26 AM

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

GAMIFICATION & SERIOUS GAMES IN HEALTH by PHARMAGEEK

How video games could take market share from big pharma #hcsmeufr #esante #digitalhealth

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