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Scoop.it!
Gamification 101: What You Need to Take Engagement to the Next Level Via Martin (Marty) Smith 
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Scoop.it!
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales. The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.
As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward. Via Martin Gysler, Lionel Reichardt / le Pharmageek
David Bennett's comment,
April 19, 2013 9:31 AM
I am doing a course on gamification at Coursera that you might find interesting
David Bennett's comment,
April 19, 2013 9:31 AM
Here's the link https://www.coursera.org/course/gamification
David Bennett's comment,
April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
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Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.