M-HEALTH By PHARMAGEEK
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M HEALTH...and Mobile marketing - Mobile, Ipad and Apps.. #mhealth #ehealth #healthapps
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Rescooped by Lionel Reichardt / le Pharmageek from E-HEALTH - E-SANTE - PHARMAGEEK
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Consumer appeal integral to mHealth success

Consumer appeal integral to mHealth success | M-HEALTH By PHARMAGEEK | Scoop.it
From www.physbiztech.com - May 12, 2013 4:11 AM
PhysBizTech
Consumer appeal integral to mHealth success
PhysBizTech
The session was one of several being staged by the ATA to bring together the movers and shakers in telemedicine and mHealth and engage them in discussions about top trends.

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, May 10, 2013 8:30 PM

The  key take away

 

"It's becoming a consumer market," added Allen Izadpanah, president and CEO of ViTel Net. "People are starting to shop for their own doctors now."
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Rescooped by Lionel Reichardt / le Pharmageek from E-HEALTH - E-SANTE - PHARMAGEEK
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mHealth needs to focus on consumers.

From www.healthcarefinancenews.com - May 12, 2013 4:07 AM
mHIMSS mHealth needs to focus on consumers Healthcare Finance News A panel of telemedicine industry executives took on the topic of user-friendly design Monday afternoon at the American Telemedicine Association's18th Annual International Meeting &...

Via eMedToday, Lionel Reichardt / le Pharmageek
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eMedToday's curator insight, May 7, 2013 8:04 PM

Key insight:

“It's becoming a consumer market," added Allen Izadpanah, president and CEO of ViTel Net. "People are starting to shop for their own doctors now."

Products need to be accepted by consumers and they in turn will compel their doctors to embrace mhealth. Doctors not embracing mhealth will be out.
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