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The results of this year’s mHealth App Developer Economics 2016 study show a steep increase in competition level among mHealth app publishers. The supply side of mHealth apps is measured in the number of available apps and publishers. They are growing significantly faster than the demand side which is quantified by the number of mHealth app downloads.
The number of mHealth apps and active mHealth app publishers has seen strong growth since 2015. This year, the total number of mHealth apps listed on major app stores across the globe grew by 57% to 259,000 apps. This impressive growth is based on three main developments; the growing number of mHealth app publishers, the increased importance of multi-platform app publishing and the expansion of existing mHealth app portfolios.
The number of mHealth app publishers grew in line with the number of apps. There are currently 58,000 mHealth app publishers app on major app stores, 28% more since the beginning of 2015. There appears to be no immediate end to the number of companies rushing into the market to launch their first mHealth app.
In contrast, growth rates of mHealth app store downloads are estimated to be only +7% in 2016, having been +35% the previous year, reaching a total of 3.2B in 2016. This is in line with other app market categories and reflects the fact that growth of capable devices that can download apps has slowed down in most western countries.
As a consequence of this increased competition, it will be even more difficult to stand out and gain significant downloads. Only 14% of mHealth app publishers generated more than 100,000 downloads with their mHealth app portfolio in one year.
With hundreds of new mHealth apps released daily, companies have to consider their app launch as if it were a familiar product in a saturated market.
Via Pharma Guy, Giuseppe Fattori
Related articles: “The Overwhelming Choices, Limited Proven Efficacy, & Security Issues of mHealth Apps”; http://sco.lt/5wmMCn and “Questioning the Value of Health Apps”; http://sco.lt/7b1M8H and “Roles of #Pharma in mHealth: Publisher, Investor, Incubator, Aggregator, Data Provider, or None of the Above?”; http://sco.lt/5kO19V