This is the heart of the hosptial problem. They do not get patient engagement

"Yet most hospitals focus their marketing efforts to promote their service lines, such as cardiovascular, oncology, neurology and orthopedics. And while these efforts may increase awareness, people often turn a deaf ear to them because they're not sick and this information isn't relevant.

Instead, hospitals should focus on what people want--to live happy and healthy lives. Even when people have to be hospitalized, their goal is to get well and get back to living their lives.

Leading healthier lives and managing your health also is aligned to healthcare reform and population health. It's all about providing people with the tools they need to make better healthcare decisions and ultimately, manage their own healthcare."