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The web has changed the way the world does business. You don’t have to look farther than 2013′s holiday shopping season, where 10% more shoppers bought online, 14% percent less people visited stores, and even Amazon delivery partners were overwhelmed with unexpected demand for last minute shipping. Consumers spoke with their wallets and showed that convenience was king.
Aaron Shapiro, CEO of Huge, spoke at a recent marketing and tech conference and said that digital has become a “mainstay of American business” with some great stats to back him up:
- Pizza Hut sells $5.5 billion worth of pizza, of which $2 billion is from online sales.
- Digital viewing exceeded TV for the first time in 2013.
- 52% of the world’s population doesn’t remember a pre-internet world.
Much of the healthcare world seems to think these same consumer forces don’t apply to them, but I argue that all patients are also consumers. Hospitals are no exception to the new rule that “everyone is in the technology business.”
Via Parag Vora
