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Pharma has to play catch up to new media and marketing but it's a moving target as marketing evolves for empowered consumers. ... A well documented increase in digital media for HCP marketing. May 20, 2013 By Richard ...
A primary care division of a major pharmaceutical company is recruiting for a Pharmaceutical Sales Representative.
This is standard approach to a Pharma product launch. Ok but not in the current world.
Questions:
How to train sale rep to use digital marketing
How to engage end users digitally
Do sales reps use i pads
Can you develop some form of self guided e detailing
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
What do Pharma do now:
"On the HCP said drug companies have laid off between 10-12% of their sales force and believe that digital marketing can be used to reach physicians however even though physicians are wired they just don’t seem to have the time or reason to engage pharma companies online. This is why pharma companies need to get better at adding value to physicians and patient outcomes."
Note this issue is value to physicians and patents.