Merck targets docs with revamped UK website and healthcare apps
Merck targets docs with revamped UK website and healthcare apps
FierceBiotech IT
For the U.K. version of Univadis, physicians get free access to a library of medical apps for their work in 50 specialty areas.
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Summary:
For the U.K. version of Univadis, physicians get free access to a library of medical apps for their work in 50 specialty areas. The company joins other global pharma companies such as Sanofi, Roche )/Genentech and others to offer apps with physicians in mind. The apps benefit from the wide use of Internet-connected devices in medicine. As MSD noted from a 2011 study, 87% of healthcare pros in the U.K. believe that the Internet serves an important role on a daily basis.
There are about 400 mobile apps in the Pharma industry