E-HEALTH - E-SANTE - PHARMAGEEK

this is key for a hospital or Pharma

Simple video the messaage is so true

Key of survey;

The survey’s top line metric is that 89 percent of providers, 75 percent of patients, and 73 percent of consumers believe that mobile health offerings can convey significant health benefits.

The group’s concerns about costs associated with mobile health offerings were perhaps the most interesting metrics collected by the pollsters.

Now hospitals, Pharmas, health insurance companies need to take note:

If you are not on the mobile wagon, then you will be left behind.

New study affirms mobile health needs to be part of an overall strategy to engage and empower patients in their care.

Applies to Hospital's CEO's

Conclusion:

Mobile technology can fundamentally improve how pharmaceutical reps work. The potential for mobility is enormous, and companies are spending millions on applications and mobile enablement.

This article talks about a sales rep using mobilte technolgy. The other category of mobile is self directed use of an e delailing platform by a doctor. Really quite different.

The use of mobile technology does not solve the questions. Do doctors have time to listen to sale reps

Social media is important to Pharma. Many traditional Pharma platforms are going out of business like DTC. One digital not fully understood by Pharma is effective use of digital mobile app and e detailing as part of the new digtial health perspective.

"There are channels that are becoming relevant and interesting now, and others that have been available for a long time but haven't really been used by pharma marketers. It is important to change the perception of established channels, which very few are using properly, and many are not using at all. Among those who have a social media presence, how many are utilising those channels as a way of engaging in a two-way communication with their audience, rather than as just another platform to broadcast their marketing message"

Medimix International (http://www.medimix.net) has recently published a new index of the most impactful initiatives taken by pharmaceutical companies as seen by Healthcare professionals - Worldwide.

Of note is mobile app is on top: 

Using a mobile app e detailing for CME and sales is hot

There is a massive spend on detailing. Clearly, e detailing has a long way to go in the detailing big picture. Digital is far behind. 

The pharma industry spends about $17 billion on TOTAL physician promotion: $15 billion on detailing and $2 billion on meetings . I assume these numbers include digital, but NOT measured media spending, digital or otherwise. Digital promotion is only 5.2% of the $17 billion total. This means that the U.S. pharma industry, which spends nearly $1 billion on professional digital promotion, has a long way to go before it reaches "digital maturity" on a par with other industries. I estimate that "par" to be 20%.

The summary:

“It's no secret that pharmas have upped their spending on digital promotion to healthcare professionals of late, but a Compas white paper has quantified that upshift, projecting that four in ten dollars spent this year on marketing to professionals will go to digital channels.

The media buying firm found that spending on HCP-directed digital promotion jumped from 17% of pharma spending in 2010 to 33% in 2012, and forecast it to hit 40% this year, putting digital spend on par with print.

The shift, said Compas, is “not because of an increase in overall budget – rather, this shift is at the expense of print and alternative media budgets which have seen a slow, but steady, decline.”

Summary:

For the U.K. version of Univadis, physicians get free access to a library of medical apps for their work in 50 specialty areas. The company joins other global pharma companies such as Sanofi, Roche )/Genentech and others to offer apps with physicians in mind. The apps benefit from the wide use of Internet-connected devices in medicine. As MSD noted from a 2011 study, 87% of healthcare pros in the U.K. believe that the Internet serves an important role on a daily basis.

There are about 400 mobile apps in the Pharma industry