#Pharma #digital trends 2014 - dynamic #content
In 2014, pharma need to create dynamic content, created to deliver the right message, to the right person, at the right time.
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(11)
E detailing on the iPad what are the options and pitfalls
Depends what you want to achieve with your eDetailer: 1 – If you want to show only printed materials then you can use a static presentation app or pdf, such as Keynote, Adove Viewer, iViewer 2 – Going for some […]...
Digital and Social Media: A Pharma Opportunity?
In the third of our video-blogs following on from the launch of our #HealthReport, 'A Prescription for Healthcare Marketing in the Consumer Age', we investigate whether social and digital media is in fact an opportunity for the healthcare and...
US Health Care & Pharma Online Ad Spending
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
Smartphone = Smarter Healthcare
“INFOGRAPHIC: Smartphone = Smarter Healthcare http://t.co/V4BcjJzamr via @visually #mHealth”
eMedToday's curator insight,
October 21, 2013 8:03 PM
The smartphone and e detailing is the future of health care models
What Physicians Want and Need from Pharma 2013 #pharma #hcsmeu #hcsmeufr #hcsm
“ In June 2013, CMI/Compas conducted its inaugural Media VitalsTM study to assess the varying key factors of physician engagement across 21 specialties, enabling strategy teams to leverage data about...”
Advice from a Pharmaceutical Professional turned Mobile Strategist ...
Personalization is the key to success in this industry and mobile apps allow for just that! Besides the seamless process of relevant content and engagement your reps will have over the competition, imagine the time savings ...
eMedToday's curator insight,
August 20, 2013 9:40 PM
Personalization is the key to success in this industry and mobile apps allow for just that! Besides the seamless process of relevant content and engagement your reps will have over the competition, imagine the time savings this allows throughout the day.
eMedToday's curator insight,
August 20, 2013 9:41 PM
Also, using a mobile app with standard product information reduces compiliance risk dramatically.
“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”
This is exactly what Pharma need to do for e detailing in addition to product knowledge
“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”