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Physicians used to warn patients about looking for medical information online, but now many of them see the benefit (Digital dianosis: Why doctors encourage online searches: http://t.co/3gIvKiMeQc...
While hospital and health system marketers have traditionally been charged chiefly with touting the qualities of their healthcare services, the exposu (Hospital Pricing Transparency a Marketing Game Changer http://t.co/ISd1UKah88...
Further many mobile app are being developed which do price comparison between hospitls
Big Deal
Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy.
This article is about targeted marketing.
A mobile app with push notification is the ultimate targeting tool and much much better than emalil
Push notification SMS has an open rate of 95%.
Lesson: Use targeted marketing but use a mobile app.
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
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"I think it's personal bias. Doctors spend an average of 12 to 18 hours a week doing medical work and getting medical information from the Internet," said CBS News contributor Dr. Holly Phillips on "CBS This Morning: Saturday." "In fact, it's the first place I turn if I have a tough diagnosis. I think we're all using it and we're all getting used to that idea.