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Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn't work overnight,” said Mark Shipley, President and Chief Strategic Officer of...
The study, dubbed the Healthcare Marketers Trends Report, surveyed more than 200 qualified executives from a range of medical fields and asked about a number of topics including marketing budgets and the many ...
Even though the article is on reducing budgets there is one great quote.
"The era of Big Pharma, and marketing of the magic of a pill, is gone," Kate Cronin, global managing director at Ogilvy CommonHealth Public Relations, told the news source. "Now it's about everything that surrounds a pill, including services, disease awareness, education and prevention."
Pharma are being pushed for cost reduction.
The quote is so true. The Big Pill is gone and Pharmas need to create new ways to engage doctors and patients and that way is e detailiing
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
What is inbound marketing?. It is any message that a patient might find on the web which causes them find your hospital like social media, like content, In general hospital are just learning to use in bound marketing. In bound marketing is where patient engagement is.
"Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesn’t allow"