Wellness Mindset: Service Line Marketing to Keep Patients Out of the Hospital [PODCAST]
In our conversation with Eula McKinney today, she talks with Lonnie Hirsch about:
- how traditional hospital and service line marketing is shifting.
- how traditional hospital and service line marketing is shifting.
“The hospital marketing strategy now needs to take into account preventative, acute care and post acute organizations, because as an industry, we are now responsible for the full continuum of clinical care,”
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Food for thought:
How can we change patients away from a transactional encounter to a relationship-based patient so they can contribute to their own healthcare?
Increasing patient participation through online information, accessibility via mobiles, apps, email/sms reminders, phone apps with Gamification which rewards patient...