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Scoop.it!
Can creativity be taught? Absolutely. The real question is: “How do we teach it?”
In school, instead of crossing subjects and classes, we teach them in a very rigid manner. Very rarely do you witness math and science teachers or English and history teachers collaborating with each other. Sticking in your silo, shell, and expertise is comfortable.
Well, it’s time to crack that shell. 
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Scoop.it!
To innovate, stop worrying about "failure" and start thinking of "learning."...
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"I'm getting to the end of my patience," Dan,* the head of sales for a financial services firm, told me.
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Here's a set of simple rules to live and work by--from a very unexpected source.
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How do you know if you are "over-training" and need to take a break? Here are five clues you may be doing too much and not operating at peak state...
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I recently read Ben Austen’s WIRED article about Steve Jobs, which prompted me to put together my thoughts about the tradeoffs of being a successful entrepreneur. Austen’s article draws a caricature of Jobs and puts forth a series of false choices.
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Getting your way takes a delicate balance of authenticity and persuasion.
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New research says great managers are really great teachers. What are your thoughts?
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Exposure to nonstop negativity actually impairs brain function. Here's how to defend yourself.
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I've been playing tennis for nearly five decades. I love the game and I hit the ball well, but I'm far from the player I wish I were.
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When faced with a snap decision, people will reliably pick the first option they're given.
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One manager in four has a "catastrophically" bad style of leadership and could be damaging productivity in their teams, a study has warned.
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Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25? And does using a question mark really reduce your chances of viral growth?
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Sometimes the route to happiness depends more on what you don't do.
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There has been a steady increase in the number of large employers including sexual orientation in non-discrimination policies and offering same-sex partner benefits.
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[Synaptic]
Une étude de Forrester menée aux USA en Avril 2012 démontre que le marketing digital traditionnel – entendez SEA / SEO plus email marketing – reste nettement plus performant que les médias sociaux.
Sur les 77.000 visites analysées et qui se sont achevées par une transaction en ligne, moins de 1% avait pour origine un réseau social de type Facebook ou Pinterest.
L’étude met également en évidence que la moitié des acheteurs récurrents et 1/3 des nouveaux acheteurs ont étés en contact avec le site vendeur via au moins 2 canaux différents (direct marketing par email et SEA par exemple).
Troisième enseignement : 30% des visites se font « en direct » par des utilisateurs qui connaissent déjà l’URL du site vendeur. Viennent ensuite le SEO (résultat de recherches organiques) puis le SEA.
Pour les acheteurs récurrents, un email est à l’origine d’1/3 des visites, ce qui démontre une fois de plus l’importance de maintenir un CRM qualitatif et des données à jour.
Conclusion : les médias sociaux sont importants pour construire une image de marque, pour véhiculer des valeurs et du contenu ou encore pour assurer un SAV mais pas (encore) pour convertir en ventes.
source: Forrester via Mashable Via Geoffrey Laloux
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Jeff Weiner, le directeur général de LinkedIn, a partagé plusieurs réflexions sur le leadership lors d'une interview vidéo avec The New York Times dont le site Business Insider a relaté les principaux extraits en avant-première.
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Reducing carbon emissions from our power plants, cars, and factories cleans the air and saves a lot of money. At the macro level, the burning of coal alone costs the U.S. about $350 billion per year in health (asthma, heart attacks, and so on) and pollution costs.
At the micro level, from companies down to households, the opportunities to get lean and save money are vast.
But more strategically, tackling carbon is an immense economic opportunity. We can make business out of everything!
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Often, we have to deal with situations for which we're not at fault.
But fault is backward-looking, and responsibility is forward-looking. Fixating on blame delays taking corrective action and inhibits learning. Focusing on responsibility offers a sense of peace.
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As much as we'd rather not admit it, jerks often get ahead in our world -- usually at the expense of a lot of other people along the way. Psychological research over the past few years is revealing why.
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It's not what you do but what you don't do that matters. bad boss are far more often those of omission, not commission. That is, bad bosses are defined not so much by any appalling things they do as by certain critical things they don't do.
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There is no bigger cliché in business psychology than the idea that high self-confidence is key to career success. It is time to debunk this myth. In fact, low self-confidence is more likely to make you successful.
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