People-based marketing
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Scooped by Elena Vaccarossa
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How Apple Uses Consumer Behavior Marketing to Win - Stephen Zoeller's Marketing Blog

How Apple Uses Consumer Behavior Marketing to Win - Stephen Zoeller's Marketing Blog | People-based marketing | Scoop.it
Learn how to use consumer behavior marketing and a different way of communicating to achieve success regardless of business type.
Elena Vaccarossa's insight:

Insights and Data for a more performing marketing approach and UX experience. The case of Apple.

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Scooped by Elena Vaccarossa
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Party time? A Refresher in First, Second and Third Party Data

Party time? A Refresher in First, Second and Third Party Data | People-based marketing | Scoop.it
Differences between first, second and third party data. Find out where and how your data is being used to track you online.
Elena Vaccarossa's insight:

The importance to know and to measure: #Data.

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