Top 5 Impact of Data Decay on B2B Databases and How to Fix Them | Business Process Outsourcing Solutions | Scoop.it
From www.zupyak.com - November 16, 2022 5:11 AM

B2B data aggregators struggle to deal with data decay that impacts the client’s business negatively. B2B databases need a constant audit, enrichment, validation, cleansing, and real-time update to perform effectively.