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Frank Rose: "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible." Via The Digital Rocking Chair
Bart van Maanen's insight:
Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier. 
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Justin Ellis: "Phil Gyford talks about what he learned about writing, tweeting, and context from his just ended, nearly decade-long recreation of the famous diarist's work"... Via The Digital Rocking Chair
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Ann Hornaday: "Once stigmatized, the simultaneous release of films in theaters and on video-on-demand formats has made it possible for a niche of tiny independent films to survive." Via The Digital Rocking Chair
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Frank says: "Your community are those people who want your film to succeed as much as you do, and are willing to do anything and everything they can do to help it get there. They are the people who are willing to spend their Saturday afternoon putting up posters for you in their local towns. They are the ones who can’t wait to meet others who share a similar passion for your project. The real value of community is that these are the people who will tell ten others to go see your movie. And there’s nothing more powerful (and inexpensive) than leveraging the passion of your community."
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