Digital-News on Scoop.it today

There's a rather interesting new study out of Ohio State University that says that consuming media may affect us more than we think.

 

Stories are very powerful. The stories we read and tell ourselves influence how we be and act in the world. The stories we share with others influence how others be and act in the world.

 

This article talks about a recent Ohio State University study showing the link between stories and behavior.

 

Which is why the hype about storytelling in the worlds of marketing and branding give me a queasy feeling sometimes.

 

On the other hand, if we as leaders, business owners, entreprenuers and heads of non-profits choose to do good in the world, understanding the power of stories can allow us to create our worlds and those we interact with more consciously.

 

If you want to be a certain way as a leader or business owner, read stories that support that.

 

As a small business or enterprise, what kinds of customers do you want to attract and work with? What kinds of employees do you want to attract to you? Figure that out and share stories in alignment with those desires.

 

This sounds simple, is not so easy, yet there is great truth and wisdom to these notions and the conclusions of the study shared here.

 

Makes you wonder and take pause about some of the video games out there.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.

 

This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen. People buy the Why of your product/service, not the What (features). Embody the "what can I give?" perspective. Focus on creating fabulous experiences for customers/clients. Know and communication your purpose -- get clear on that.

 

Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!

 

Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.

 

Now go read the full article for all the other insights to be gained here :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;