Critical For Pharma: Use Videos
The New Year promises to be healthcare marketing's Year of the Video. Once an emerging trend, online video has already reached mainstream status. And as we look ahead, medical practices, dental off...
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Pharma need to carefully integrate video into their doctor and patient plans:
"The overall numbers, industry experts tell us, are that video accounts for 50 to 60 percent of Internet traffic currently. And predictions have it that video will account for 90 percent of net traffic within three years.
The use of video for physician and hospital marketing is a fraction of this total, but more and more providers, facilities and health systems are upgrading their online presence with video as a centerpiece"