Getting Social in the Real World | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma
Although it would be facetious to say that social media has reached a tipping point into ubiquity, it is only relatively recently that it has been used by pharma to collect and analyze patient data. This use of social media may only be in its infancy but as a quick and inexpensive way to gather large-scale, real-world data it is growing rapidly.
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