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Depressed? Pfizer Has an App (& Drug, of course) for That!

From www.pmlive.com

Pfizer has launched a new mobile app for patients suffering from depression that it hopes will enable them to take a more active role in managing their condition.
The firm wants its new Moodivator app to complement treatment and says it can do so in a simple and efficient way.
The free iPhone app allows patients to set goals, track their moods using a simple scale and share their progress with their care team.
It also includes information about one of Pfizer's prescription treatments for depression, but the company says the app is not intended to take the place of doctors' care or advice.
Pharma Guy's curator insight, September 14, 2016 6:38 AM

I haven't seen this app yet, but I hope it includes all the necessary fair balance. See this PPT: “The Sorry State of Pharma Mobile Health Apps & What To Do About It”; http://sco.lt/4n05wH