Which #Pharma Companies are BIG in Social Media Engagement? Hint: Doesn't Correlate with Sales!
Ogilvy CommonHealth Worldwide evaluated how 14 major pharma companies were performing across six key categories:
- Social presence: How many social networks was the company on?
- Activity: Was the content kept fresh with regular updates?
- Engagement: Were the companies engaging their users and generating interest?
- Social network: How simple and intuitive was the connection between social networks?
- Virality: Was the content spread around the social sphere?
- Sommunity Size: How big was the community?
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