PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING

Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn’t exist 12 months ago. An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer published a study in this area, Top Digital Trends for 2012.  I was particularly struck by three key ideas...