This post outlines how you can learn more about your audience on social and how to boost their engagement once you understand who they are.

Taking advantage of social media's ability to reach broader audiences is a staple in inbound strategies.

A look at the rise of curated newsletters and which of the best newsletters to subscribe to for finding awesome content to share.

The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.

As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.

We may NEVER need water and canned goods...sadly.

Twitter’s memory is about to get a lot better. 

The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts.

Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. The real-time search engine, an inverted index of about a week’s worth of tweets, has been supplemented since 2012 with about 2 billion “top tweets” and in 2013 that link was made more robust.

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect t(...)

"When I'm speaking at a conference, one of the most common questions I'm asked is what do I think the future of social media is. I'm not great at distant future predicting, but I do believe the story of...social media is visual content."

We don't lump Twitter in the same privacy bracket as, say, Facebook. But like any social network, Twitter is vulnerable to oversharing, data leakage and unintended consequences. We take a look at T...

Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.

TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.

Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.

Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.

Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to l

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Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.

More information at the link...