The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.-Thomas J. WatsonBuilding relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.Remember, they chose you for a reason.Your product or service offerings may be great

"Your identity story is your own epic saga. Quite literally the tale of who you are and where you are going. It’s the way you make meaning out of the ocean of chaos we call life.  Stories are the subatomic particles of the self. They are the keys to changing everything.

How to instantly identify toxic narratives.  Start getting very real with yourself, about the stories you’re telling yourself. Here’s a huge hint: They are also the stories you tell others to explain yourself."

Read the full article to find out how more about these tips to transform your identity narratives to revolutionize your life:

• Pick out a goal you really desire but you’ve struggled to attain
• Get objective about your terrible story
• Pick a totally new story that presupposes you’ll soon achieve your goal

If your business is on the path to success, it most likely is being managed in accordance with the strong vision of the founder, or a vision collectively agreed to by the management team.

The extent to which a business that actually has a vision for the future, will manage to achieve the articulated vision, depends on many factors ,not the least being communicating the vision in a way that sticks in the mind of all required to work towards its achievement.

This excellent article, discusses a study that identified the best ways to communicate the vision of the business to stakeholders, and suggests five qualities which need to be displayed in communicating the vision.