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Consumers say they feel most emotionally connected with a brand that seems to care about people like themselves and is making a positive difference in the world. See more study findings.
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Scooped by Brian Yanish - MarketingHits.com from Must Market |
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Modern Marketing
We liked this Modern Marketing Infographic from Hubspot so much we wrote notes on 3 of the graphics key points:
#2 Builds Personalized Connections
#3 Integrates Omnichannel Strategy and Tactics.”
#5 Maximizes Efficiencies Through Technology and Automation
on Curagami: http://www.curagami.com/modern-marketing-infographic/
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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![How to Use Hashtags [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/Z9Q6Xv3PtaxOYiAlF771lDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
While you may have learned the symbol for pound as a child, that sign (#) today is called a hashtag. And in the world of Social Media, it turns any word or phrase into a searchable link. It is used so that users on Twitter, Facebook, Instagram and Google Plus can track and join discussions on topics based on hashtagged key words or phrases.
This article and infographic introduces you to the wonderful world of hashtags and how to use them in different social media channels.
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Scooped by Brian Yanish - MarketingHits.com from Digital Disruption in Pharma |
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I was sent an email from a reader of Pharma Marketing Blog directing me to an infographic about the day in the life of a digital marketer. You can view the entire graphic here, but I want to focus on the section reproduced below and compare that to what my day looked like yesterday. You can compare it to your own day and see if you fit the pattern.
So how typical is this? Read more...
Typical DigGuy seems driven to succeed. But does spending almost every waking hour on your work increase your chances of success in digital marketing?
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Scooped by Brian Yanish - MarketingHits.com from The Social Media Learning Lab |
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File types are a bit confusing to most people. Do you know when and why it's best to use a .jpeg, .gif, or .png? This infographic demystify the mystery.
As my colleague, a graphic designer says, we aren't all graphic designers. How to "Know Your File Types" ~ Deb
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Scooped by Brian Yanish - MarketingHits.com |
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![2015 Social Media and Content Trends for B2B Marketers [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/IT23oZ2qtsc-9XIgUoHUKzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It’s that time of year again.
Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.
Staying up to date and relevant has never been more important for marketers. Over the last decade, we’ve seen dramatic shifts in online marketing, which if left ignored can have a detrimental impact on your ability to drive growth.
At the heart of the matter is the intersection of social media and content marketing. You can’t have one without the other: effective social media engagement requires rich content and good content needs a viable distribution channel.
To help shed some light on what’s in store for 2015 (and look at how 2014 has played out so far) the Content Marketing Institute and MarketingProfs have once again combined their efforts to release the 2015 B2B Content Marketing Report.
While you can read the full report here, I’ve pulled out some of the more interesting social media stats (below) and included an infographic that we created to give you a helpful snapshot of the key takeaways.
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If you want someone to remember your message--in a presentation, an article, or a report--tell them a story.
Our brains are far more engaged by storytelling than a list of facts--it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while we've covered the importance of storytelling before, there is another element that can drive your point home even more--images. That's because visuals add a component to storytelling that text cannot: speed.
This article is interesting when it comes to social media marketing. It is important for marketers to be aware that consumers remember stories easier then lists of facts, because when marketers are choosing how to market their products they should consider this article and the information it has to offer. I agree with the fact that i remember stories more frequently then lists of facts when it comes to marketing and advertising and even when studying for school.
"HubSpot's social-media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without." Adding images allows people to remember your message easier, and quicker!
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Scooped by Brian Yanish - MarketingHits.com from Must Market |
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Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
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Scooped by Brian Yanish - MarketingHits.com |
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You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+
While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +
It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring
It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +
I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!
Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.
Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.
You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.
Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.
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Scooped by Brian Yanish - MarketingHits.com from digital marketing strategy |
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![How to Write Better Headlines [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/LQGgLJvixfvmEMWaxf_Qdjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
There are some great tips here. Our 7th grades write newspaper front pages for an historical fiction project, and last year we talked about good headlines and captions. I'll share this with them this year.
(ENG) Excelente infografía con Tips para redactar titulares efectivos.
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Scooped by Brian Yanish - MarketingHits.com |
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Which products rule the roost People buy things every day, probably every second if you want to really get into the statistics behind that flippant remark. But really how much stuff do people buy? And which products are the most successful at convincing consumers to part with their money? Well, this infographic from Finances Online does …
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Scooped by Brian Yanish - MarketingHits.com from E-Learning-Inclusivo (Mashup) |
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Ever heard about Cloud Computing? No clue what it is?... Well here is an infographic that gives you 4 good reasons to forget about your old rusty offline software. Continue reading →
This Infographic from Zervant illustrates all the benefit and gives you good reasons to replace your obsolete software.
Thanks to @Mickael Chaveroche for the scoop.
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Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to l
How to Calculate the ROI of Your Social Media Campaigns [Infographic]
6 Steps to Measure ROI
1. Set your conversion goals.
2. Track conversions.
3. Assign monetary value to each conversion.
4. Measure total benefits by channel.
5. Determine total costs.
6. Analyze results and improve.
By: Neil Patel via Quick Sprout
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#
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.
Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
More information at the link...
I have seen this in action and found it to be true and a good representation.
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Scooped by Brian Yanish - MarketingHits.com from ICT |
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![9 Skills We Must Master to Succeed [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/TLGR3oFAZlD3-9UDh1B9Azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
April 17, 2014
Of all the things I have read about the 21st century skills required for students success in today's info rich society, the visual below from edutopia captures the essence of these...
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Scooped by Brian Yanish - MarketingHits.com |
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![Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/ZgWiB2eltLsNWlfiykWgWjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.
Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.
A cool infographic on "personal branding". How will you separate yourself from the competition?
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Scooped by Brian Yanish - MarketingHits.com |
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When you look at the five hot SEO trends for this year, you'll probably nominate this infographic for
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Scooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution |
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![We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/m4fVaSDGPgl8F1M-6W8CXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.
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Scooped by Brian Yanish - MarketingHits.com from Infographics |
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![How to Become a Successful Social Media Manager [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/z07jng35aCXmQcMnkFpKHjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Do you want to become a successful social media consultant or manager? Follow these steps! Also make sure you sign up for the rest of the amazing content we have available in the free part of our Social Media Manager School. The full course opens April 1st!
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Scooped by Brian Yanish - MarketingHits.com from Startup Revolution |
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Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.
Facebook or Linkedin? Mejor las dos pero si hay que elegir...
For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.
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Scooped by Brian Yanish - MarketingHits.com from All Infographics |
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Infographic on WhatsApp integrated with Facebook, a new UI/UX design, a tribute to $19 Billion Acquisition
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Scooped by Brian Yanish - MarketingHits.com from Must Design |
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We asked Randy Krum, Founder and President of InfoNewt, an infographic
design company, and editor of the Cool Infographics website, to share some
of his insights from working with and reviewing infographics.
Don't be fooled by infographic naysayers. Yes there are BAD infographics, yet when I tracked the top 10 for my 125,000 views on Scoopit Infographics owned more than half of almost every feed's top 10. Translation - we need to create infographics and other forms of data visualization.
Here are 3 great tips from an Infographic design pro:
* Keep It Clear.
* Be Iconic.
* Know the rules.
Come to think of it those tips apply to pretty much anything we lucky few Internet marketers do :). M
If 8 tips weren't enough, here are 3 more.
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Scooped by Brian Yanish - MarketingHits.com |
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The world is becoming increasingly mobile-driven. According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.
MOBILE-FIRST must be your mandate for US consumer marketing. According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.
The 2014 #mobile landscape #infography #mwc14
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Scooped by Brian Yanish - MarketingHits.com from Branding |
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ptimising your pages Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Does Website Speed Affect Your Ranking? (infographic)
SEO SEO, al final todo es KPI's y posicionamiento.
Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.
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Scooped by Brian Yanish - MarketingHits.com from Must Design |
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![EYES and How They MOVE Around A Website [infographic] | MarketingHits | Scoop.it](https://img.scoop.it/hq4_dMRx6ZSnPz9l40RoQzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Designing clean, effective websites that work and deliver clients
One of my students' favorite topics... XD
