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In the competition to bring 3D-printed athletic shoes to the general consumer market, Under Armour sprinted ahead to win the first heat. But for the sneaker industry, this will be a marathon, not a sprint.
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"Autodesk's Within software was used to generatively design the lattice midsole, which required 3D printing to produce, as it couldn't be made using traditional manufacturing techniques."
All signs pointing to Hybrid shoes as the way forward! E.L.S.E. is working to make it the norm!