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Although it has a 3-D-printed midsole, UA's Architech still shows how far away we are from customizable footwear for all.
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Companies like Under Armour don't expect 3-D printing to make consumer footwear cheaper. In fact, the opposite is probably true: 3-D printing will likely open up whole new avenues for footwear companies to profit.
"I don't think we see 3-D printing as lowering the cost [of footwear], so much as changing the financial model," Lindgren says. After all, wouldn't you pay more for a pair of sneakers as custom-tailored to you as a pair of Nikes are to LeBron James?