Luxe 2.0 - Marketing digital - E-commerce

Marketing digital et e-commerce Luxe

Curated by Karim Bouhajeb

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Rescooped by Karim Bouhajeb from LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

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From www.retailgazette.co.uk - March 3, 2015 1:53 PM

Karim Bouhajeb's insight:

Beauty brand Lancôme has partnered with RichRelevance, an omnichannel personalisation specialist, to deliver a breakthrough in online beauty – a complete, personalised look tailored to each shopper based on their individual preferences and Lancôme’s expertise.

Jérôme MONANGE's curator insight, March 3, 2015 5:51 PM

Are you interested in luxury trends, in luxury retail and digital evolution ? Be aware and join us in our professional group :

LAB LUXURY and RETAIL 2025 : http://goo.gl/9u19bM ;

You can join our DIGITAL LUXURY MEETING April 8, 2015 in Paris

https://docs.google.com/document/d/1WRgeZtiivPoAIK8km3OutHJdKsJZWD2U1GYNOv7M6RE/edit?usp=sharing 

www.digital-luxe-meeting.fr/#accueil ;

http://www.eventbrite.com/e/billets-digital-luxe-meeting-dlm2015-14991071699?aff=affiDLM2015&afu=85016219701

Jérôme MONANGE

Marketing/Cross Canal & Retail/Shopper/Luxe & Communication/Veille

www.tikimee.com/jerome-monange

@JeromeMONANGE

Scoop.it!

From brandnewsblog.com - October 10, 2014 12:45 PM

Karim Bouhajeb's insight:

Si les nouveaux codes de communication des marques de luxe ne sont pas forcément acceptés par tous leurs clients, les jeunes et en particulier la génération Y, y sont les plus réceptifs. Et c’est tout à fait normal car ces codes ont été pensés pour eux.

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Luxe 2.0 - Marketing digital - E-commerce

Lancôme to deliver omnichannel personalisation

Les marques de luxe doivent-elles changer de formule magique ?