Through the use of social content and interactive Web sites, brands are able to define a fragrance without the consumer actually smelling its notes. Social media brings the fragrance to the consumer by echoing lifestyle and allows marketers to target specific consumer.
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Through the use of social content and interactive Web sites, brands are able to define a fragrance without the consumer actually smelling its notes. Social media brings the fragrance to the consumer by echoing lifestyle and allows marketers to target specific consumer.