Luxe 2.0 - Marketing digital - E-commerce

A Mandarin Oriental executive at the Luxury Interactive 2013 conference said that proactively sharing insights between departments helps to break down semantic barriers and foster dynamic social media projects.

A pair of senior executives from Stuart Weitzman at the Luxury Interactive 2013 conference shared the footwear label’s digital rebranding strategy that exposed the company to a wider audience without forfeiting core brand values.

Italian fashion house Fendi is generating interest in its spring/summer 2014 collection exhibited during Milan Fashion Week through a microsite that features interactive and behind-the-scenes content.

The “Intersect by Lexus” space lets Lexus owners relax and interact with the brand and similar lifestyle brands in myriad ways. Fostering a space that transcends a typical showroom allows consumers to engage with the brand in new ways.

A Mercedes-Benz USA executive at the Luxury Interactive conference 2013 said that collaborations with independent dealers and the intensive approach that consumers take when considering a vehicle mandates a more diffuse approach to digital efforts.

An executive for Hilton Worldwide at the Luxury Interactive 2013 conference said that tailoring an effective mobile strategy for a hotel chain requires understanding the varying preferences and expectations of guests at certain properties.

Swiss watchmaker Jaeger-LeCoultre is building up its “Reinvent Yourself” video starring brand ambassador Diane Kruger with the inclusion of interactive features.