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Karim Bouhajeb
onto fashion retail visual merchandising |
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Jérôme MONANGE's curator insight,
January 7, 2014 5:57 PM
le marketing expérentiel une tendance de fond différenciante des magasins physiques, du luxe à la distribution spécialisée ... Jérôme MONANGE ; Management et Communication LAB RETAIL 2025Marketing et Communication & Retail conseil et Omnicanal et & Shopper Expert http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
Les DIGITAILS's curator insight,
April 30, 2013 9:32 AM
A Seattle, les clients peuvent découvrir un magasin de jeans qui n’affiche qu’un seul modèle pour chaque jean disponible. |
LA FABRIQUE DU RETAIL's curator insight,
December 13, 2015 6:34 PM
Since the 1870s, when Macy’s created one of New York’s first holiday window displays, these festive feats of visual merchandising have become not only a seasonal tradition, but powerful marketing devices.
2 interesting figures: Holidays sales are critical to retailers, still it represent 25 percent of annual retail sales and festive windows still influence 24 percent of holiday purchases, while the best ones can become must-see destinations for tourists and local residents alike. Windows sell product, but they also tell a story and then it provides an amazing opportunity to connect with people on the street and have a conversation.
Creating physical windows takes more resources and has less reach in some ways than a website, but good windows can make a powerful impact in the digital age. |
The 11 interior-themed windows, with six designed by the magazine, focus on modern interior decor, giving viewers an idea of what can be bought in Harrods’ new Harrods is Home section. This is an effective way to promote the new selection in-store, since it shows realistic yet aspirational uses of the products Harrods carries.