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Apple's moves in the healthcare market could involve the tracking of user data for further analysis by artificial intelligence and billing model based on cost-savings, with analysts pointing out areas of the consumer health industry Apple could easily advance by building upon its already-released technology and services.
Healthcare is a major industry that has previously been tipped as prime for "digital disruption," with the vast size and value of the US healthcare market alone at $3.5 trillion likely to be a target for companies looking to secure a piece of the pie. As a company that is making moves in the field on the consumer side, Apple is thought to be one of the potential companies capable of pulling off big and profitable changes to the industry.
In a note to investors received by AppleInsider about Morgan Stanley's recent Global Healthcare Conference, the firm highlights a number of areas where healthcare can be improved. For Apple specifically, the iPhone maker is likely to be a "key beneficiary" of trends in improving technology adoption, consumer-centric healthcare, and AI and analytics, due to its positioning.
Via Dominique Godefroy, Lionel Reichardt / le Pharmageek
Sans grande surprise, Apple poursuit sa montée en puissance autour de la #Esanté, et va clairement s'appuyer sur l'#IA pour cela. #hcsmeufr