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Communication 1

vendre 1

SoShake
L'information du marketing digital. Pour comprendre, apprendre, développer, entreprendre. De l'information des analyses, des recommandations sur l'écosystème digital et le monde que nous nous construisons.
Curated by Brunofridl

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Le parcours d'achat est-il ZMOT, FMOT ou SMOT ? - Remarqbl

From remarqbl.fr - June 19, 2014 9:01 AM

Le ZMOT, ce n’est pas le dernier mot à la bouche de votre filleule de 2 ans. Ce n’est pas non plus la dernière manette Nintendo (non, ça, c’est la Wiimote). Alors, qu'est-ce que c'est ?

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