“We are in a street fight for human attention.”So says Amy O’Leary, editorial director at Upworthy, in a new SlideShare explaining the notorious—and oft-lampooned—media company’s revamped editorial strategy.She’s not exaggerating. Attention is hard to come by these days, and for most in the media industry, trying to attract and retain readers besieged by digital content at every turn is about as rough-and-tumble as it gets....
Via Jeff Domansky, Os Ishmael
When even Upworthy is investing in original content, what the hell is your excuse?