Looking to boost your Facebook engagement in 2017? Here are some key, data-backed tips from BuzzSumo.
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Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
Looking to boost your Facebook engagement in 2017? Here are some key, data-backed tips from BuzzSumo.
Rescooped by malek from Content Creation, Curation, Management |
Today I am talking about building a connection with your readers. Even when you get that first eyeball or a second look, chances are, they will leave your site and…
Excellent series on Problogger related to getting people engaged with your content includes How to Get More Eyeballs on Your Blog http://problogger.com/podcast/113-2/,
How to Turn First Time Visitors Into Interested Readers of Your Blog http://problogger.com/podcast/114-2/ ,
Getting Blog Readers to Subscribe, Follow and Connect http://problogger.com/podcast/115-2/ ,
How to Move Readers From Passive Lurking to Engagement http://problogger.com/podcast/116-2/
Scooped by malek |
Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.
Rescooped by malek from Digital Brand Marketing |
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
"Empathy Machine" What a shrewd notion
Marty Note
Great points by Os
Os Note
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Marty Note
Great points by Os
Os Note
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Marty Note
Great points by Os
Os Note
Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
Scooped by malek |
When it comes to reaching people with our message, are we still partying like it's 1999? Are our expectations out of sync with reality?
Rescooped by malek from AtDotCom Social media |
Do you have a content strategy for your Facebook Page? This article shows how to find your best content using Facebook Insights.
Rescooped by malek from D&IM (Document & Information Manager) - CDO (Chief Digital Officer) - Gouvernance numérique |
PowerPoint has a built-in screen recorder and we'll teach you how to use it. We'll also show you possible applications and pro tips to make your screencasts look more professional.
Rescooped by malek from Digital Brand Marketing |
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Importance d'une belle histoire à raconter ...avec du contenu !
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.
Rescooped by malek from Moodle Best LMS |
When it comes to creating a course in Moodle, we often focus on the outcomes we need to cover and the assessments we want students to complete. And while these two aspects are important, there is another missing factor: the design of the course.
The Financial Times famously commented on the design of big online courses as … so boring you will have ‘blood pouring out of your eyes’. (quote)
The research also points to the need for well-designed, visual courses. In a recent study by Articulate, nearly 40% of learners found their courses boring. Other research points towards gamifying, with 89% responding they would be more engaged if their online course had a point system and was more game-like.
So how can you design your courses to be more visual, creative and engaging to the learner?
Rescooped by malek from Content Marketing & Content Strategy |
Do you want to encourage more interaction with your Twitter followers? Discover six ways to increase engagement on Twitter.
Rescooped by malek from Digital Brand Marketing |
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
Rescooped by malek from Learning & Technology News |
I used to think that when students were disengaged it was their own fault, and while sometimes that is still true, I have found in my years of teaching that a lot of the fault lies with me as the teacher. Yet, realizing that I may be the cause of my students disengagement is hard to swallow. It certainly has not done wonders to my self-esteem, and yet, there is something liberating about realizing that while I am a part of the problem, that also means that I can fix it.
Some very interesting points. Well worth the reading.
Rescooped by malek from Digital Brand Marketing |
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.
Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.
These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.
The art of telling compelling stories that move people is at the heart of leadership. I have heard it said that telling the right stories at the right time is they key to being successful in a leadership role.
These frameworks and the associated resources are a useful tool for anyone who wants to understand what kinds of stories to tell and when.
Rescooped by malek from Startup Revolution |
Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.
Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:
More stats confirm the trend
Rescooped by malek from Curation Revolution |
Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy
1. Ask Questions, Respond to Answers
2. Personalize
3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
Rescooped by malek from Curation Revolution |
Use These 5 Web Writing Tips To Crate Trust & Loyalty
1. Use Bullet Points To Introduce Sub-Heads.
2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.
Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).
Using anchor text links is life saving on the web. Isn't it?
Scooped by malek |
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.
#1 Tell a story: Injecting drama into your presentation..what a challenge
Rescooped by malek from Curation Revolution |
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.
The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.
In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.
Scooped by malek |
One way marketers can deal with a lack of resources is to turn company brochures and PDF documents into highly-engaging videos.
Research by PR Newswire shows that companies who are incorporating multimedia into their communication strategies experience almost ten times more visibility than those who don’t.
Rescooped by malek from Technology in Today's Classroom |
Any marketer dream!
If only customers behave like students....
Phillip Schechty is an educator whom has looked at "five ways that students respond or adapt to school-related tasks and activities." This infographic looks provides an overview of the five stages. If you want more information about this please visit the website The Schlechty Center located at http://www.schlechtycenter.org/
This is an interesting way to look at and evaluate your child's engaement with school as well as your parenting. Are you encouraging "ritual compliance" or real engagement? And, for those of with kids with special needs, the behavior labels in the green boxes might be more helpful in terms of both describing what we see as well as considering in motivating our childen.
Scooped by malek |
By increasing your Facebook engagement, you're directly increasing the chances of your content showing up on people's news feeds.
#1 is usually the most difficult to go through. "Facebook’s news feed is very crowded. Keep your status updates short and sweet to quickly grab a fan’s attention"
Rescooped by malek from Business and Marketing |
Are you looking to create content that engages?
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
Scooped by malek |
If you truly know what you're talking about, you won't have to use these buzzwords. But it might help to learn them just in case.See on mashable.com
I wish I did not use the overused buzzword "Infographic" in this Infographic
Scooped by malek |
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
The uncommon common sense
More and more empathy is being recognized as a ability possessed by great leaders. Yet somehow it remains absent in current educational curriculums. Is this a hinderance to the development of our future great leaders?
Rescooped by malek from BUSINESS and more |
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.
As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.
it's important to establish what works best within your community and with your unique audience