Objectifs digitaux, visibilité, engagement, performances et opinions. stratégie digitale,

Intentions d'achats, types de cadeaux, budget moyen, mode de paiement... Retrouvez les prévisions d'eBay pour Noël 2015.

Dans son dernier rapport “Personnal at least for BtoC marketer” rédigé par  Shar VanBoskirk, Luca S. Paderni et Brigitte Majewski, Forrester  annonc

Digital marketing technology is undergoing major changes. The digital marketer today has to be aware of the latest technological advancements to stay ahead of the curve. The 10 must-have skills for every digital marketer are:
1. Affiliate marketing
Affiliate marketing may be seen as the ultimate example of marketing communication as it is a commission-based system wherein the seller only pays up when they get an actionable lead or make a sale. For successful affiliate marketing, all you need is to be aware of its best practices, the different kinds of affiliates and how you manage them, and how to identify and recruit the right type of affiliates. You must also be up-to-date on how to fix commissions and have the capability to define the terms and conditions of your initiative to get the best possible results.
2. Analytical abilities
Reviewing analytics offers a way to identify the inefficiencies and opportunities in your delivery channels. This improves customer experiences on digital media. A successful digital marketer has to be aware of the different management systems and should be capable of leveraging them to get the results they seek.
3. Financial modelling and budgeting capabilities
Strong financial modelling and budgeting skills ensure a tight operation which delivers the target ROI. It ensures that the marketer is ahead of the curve, and is able to run his operations in the most profitable manner.
4. Content marketing
An integrated content strategy supports all your digital marketing initiatives. It calls for a perfect blend of artistic capabilities with scientific skills. Great communication, coupled with strong research and ability to synthesize data, and lots of creativity is what will ensure your success in this area.
5. Customer experience design, customization and merchandising
To encourage cross-selling and promote conversions, the modern marketer can resort to delivering personalized web experiences. To make the most of your opportunities in this area, you need to be aware of the different personalization tools, have a good grasp of the personalization techniques based on individual audience characteristics and behavior and have the capacity deliver both ‘interruptive’ and ‘inline’ content based on these characteristics.
6. Digital strategy development
Most businesses are yet to define their digital marketing strategies. You need a grasp of situation analysis, objective setting, strategy, tactics, action and control to have the capacity to develop an effective digital strategy that delivers results.