Project Rearc: An Industry Collaboration to Rearchitect Digital Marketing | Digital Marketing | Scoop.it

Harmonizing Privacy, Personalization, and Community We just wrapped a very timely and active IAB Annual Leadership Meeting. During this event, IAB and IAB Tech Lab introduced Project Rearc, an initiative to get stakeholders across the digital advertising and media supply chain working together to make the internet a better place for consumers – marrying the … Continued