How The IAB And Ad Tech Plan To Transmit GDPR Consent In Programmatic | Digital Marketing | Scoop.it
From adexchanger.com - February 14, 2018 8:18 AM
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation. On Friday, the Tech Lab debuted an openRTB feature to convey user consent through the digital supply chain and unveiled plans to launch a GDPR Technical Working Group tasked with helping programmatic advertisers deal with... Continue reading »