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Quel avenir pour le marketing et la communication à l’ère des plateformes IA et des assistants virtuels ? –

Quel avenir pour le marketing et la communication à l’ère des plateformes IA et des assistants virtuels ? – | Digital Marketing | Scoop.it
From brandnewsblog.com - November 5, 2018 3:34 AM
Les marques ont-elles vraiment les moyens de reconquérir la confiance des consommateurs ? A en croire les dernières tendances révélées par l’agence Edelman, dans le cadre de la 18ème édition …
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Scooped by Christophe Dané
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5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update) | Digital Marketing | Scoop.it
From chiefmartec.com - February 17, 2018 5:05 AM
Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. …
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