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Scoop.it!
From
digiday
With over $1 billion in revenue, PricewaterhouseCoopers’ digital arm, Digital Services, is helping brands set up trading desks. But it is focused on strategy rather than execution. 
Acheref_B's curator insight, April 2, 2017 4:22 PM
If a software company wants to move programmatic in house, PwC will help the brand figure out how many people it needs to hire in order to manage the new processing, how to structure the teams, the proper technology platforms and how to implement the technology.
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Chaque chose en son temps. Mais l'internalisation semble la menace la plus probable...pour le moment.