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Scoop.it!
Désormais, les consommateurs exigent une expérience sans couture et ne veulent plus choisir entre commerce online et offline. Les acteurs s'équipent donc afin de répondre à cette nouvelle donne. Via GCX Conseil 
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Scoop.it!
Just as the future of marketing involves both the left and right sides of the marketing brain, the evolution of martech requires striking balance — between data and intuition, digital and analog, structured systems and experimentation, automation and human interaction. Technology is moving closer to this balancing point, but we’re just scratching the surface of what software can do to make marketers more successful. Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight,
May 9, 2016 1:48 PM
1. Data Driven Creativity 2. Continuous Customer Delight 3. True Omnichannel Marketing
As John Greathouse points out, the future of marketing requires balance between data and intuition, digital and analog, structured systems and experimentation, plus automation and human interaction.
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