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Scooped by Christophe Dané
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Visibilité sur mobile : l’IAB veut généraliser l’adoption du SDK mis au point par Integral Ad Science - Ratecard

Visibilité sur mobile : l’IAB veut généraliser l’adoption du SDK mis au point par Integral Ad Science - Ratecard | Digital Marketing | Scoop.it
From www.ratecard.fr - January 13, 2017 9:40 AM
L’Interactive Advertising Bureau (IAB), à travers son Tech Lab, informe qu’elle « prend en charge la gouvernance » du kit de développement logicie
Christophe Dané's insight:

Il va etre effectivement temps de jouer collectif pour que l'industrie avance plus vite sur ces sujets...#etredigitaloupas

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Scooped by Christophe Dané
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Advertisers are shooting themselves in the foot by demanding 100% viewability

Advertisers are shooting themselves in the foot by demanding 100% viewability | Digital Marketing | Scoop.it
From www.campaignlive.co.uk - July 5, 2016 8:52 AM
Although demanding 100% viewability seems sensible and fair, Infectious Media's James Coulson illustrates how this could actually be detrimental to advertiser campaigns in both cost and results.
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