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Scooped by Christophe Dané
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TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again | Digital Marketing | Scoop.it
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent.
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Preventing unauthorized inventory

Preventing unauthorized inventory | Digital Marketing | Scoop.it
Advertising should be free of invalid activity – including unauthorized, misrepresented, and fake ad inventory – which diverts revenu
Christophe Dané's insight:

100 000 sites avec Ads.txt...le sujet devient un mmust have pour les annonceurs...

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De faux adblockers s'invitent sur Chrome et bernent 20 millions d'utilisateurs

De faux adblockers s'invitent sur Chrome et bernent 20 millions d'utilisateurs | Digital Marketing | Scoop.it
La chasse aux publicités va bon train sur les navigateurs et le marché des adblockers est en excellente santé. Tellement en bonne santé que certains se son
Christophe Dané's insight:

Et on découvre la véritable nature des adblocks sur la collecte des données qu'ils revendent sur des marché tiers...Comme quoi vouloir bloquer la publicité sur le digital n'est pas un gage de vertu et de transparence.

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IAB Tech Lab Announces Updated Ads.txt Specification 1.0.1 With Clarity for File Variables, Subdomains, and Redirects – IAB Tech Lab

IAB Tech Lab Announces Updated Ads.txt Specification 1.0.1 With Clarity for File Variables, Subdomains, and Redirects – IAB Tech Lab | Digital Marketing | Scoop.it
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