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Scoop.it!
Bottom of funnel leads don't scale. This post gives you the tools to make the most out of your top of funnel and get them to convert. 
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Scoop.it!
Qui ? Roy Beckelhymer, Director of Global Customer Analytics de The Coca Cola Company. Quoi ? Un point d'étape sur la transformation "data" à l'oeuvre chez Coca
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Excellent !