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I’ll admit it: I have had a serious crush on a wearable device (or two). I’ve gotten down with aJawbone Up, fallen for a Fitbit Force, and even messed around with a Misfit (Shine). I’ve serially dated activity-tracking apps like Moves and Breeze.
But I’ve had to break up with them all.
For starters, I’ve never gotten enough back to make these relationships worthwhile. Yes, I now know that I walk more on Mondays than on Fridays, and that my sleep deteriorates over the course of the week. Big whoop. Having this information hasn’t changed my life.
I was promised a superhuman level of understanding in exchange for the rights to collect, save and analyze my personal data. I still don’t have that. I’m still the same old me.
The news that Nike is abandoning wearables should be a wake-up call. We are missing an incredible opportunity. How do we get back this industry back on track?...
Via Jeff Domansky
The challenge for wearables is not just to create a market demand but to meet and exceed consumer expectations.