Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:
* Think more about how "the machine" works (Google in our case).
* Be in the middle of it and expect to get banged up.
* Have great humility and FEAR.
* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.
I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.
This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/
5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:
1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)