Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally?
Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal).
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL
Copywriters and content marketers take note.
Very fascinating article. I've always been intrigued by the selective use of certain words...and their impact.
How important are words for modern marketers?
Take a look at this infographic!