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More and more consumers are expressing concerns about fake reviews and manipulated content on Internet. E-shoppers would like to navigate on websites showing more transparency and trustworthiness.
Why is it so important to re-build trust for brands and e-commerce platforms with consumers? Because facts tell us consumers are losing confidence when they read on-line reviews. In today's ecosystem, only certified reviews can help develop new relationships between e-shoppers and brands. A French startup is about to change the rules with a powerful solution and an official accreditation delivered by the national certification body.